IBM proposed is the core question "actually nike free 3.0 wants to become what type the company?"Although before this Nike also has the explicit idea, but he and GAO Guanmen has pondered this proposition earnestly. Nike hoped "the company will future be able to become the specialized sporting goods domain the strong trend brand", this prospect evolves to today is defined for "devotes to the specialized sporting goods creation", as well as "in two above mainstream movement project domain is in the global strong trend status" and so on. But the Nike goal is the company can enter whole world sporting goods 5 to 2018, becomes in the global athletic field one of most influential brands.
After the goal is clear about, Nike Air Max 2012 henceforth front steps in gradually some multiplex domain withdrawal, product line contraction in movement leisure and specialized movement domain. But in the specialized product domain, Nike does not the large sum of money investment, attempts to have the breakthrough and to set up one takes the native place first brand the threshold.
In August, 2004, cheap nike shoes Corporation and American Exeter Research and development Company cooperates, starts the Nike core technologies research and development, and with the Hong Kong Chinese University Human body Movement Branch Department cooperation, carries on the movement biology mechanics test to the athletic shoes mechanics characteristic, establishes the specialized athlete's foot database, carries on the data collection and the analysis to the specialized movement characteristic, thus further enhances the product the specialization and the comfort level.And in after has promoted "the golden iron" series specialized Nike.
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