City's shoe-making industry relying on independent research and development, total control of the cheap nike free run production over more than 2000 core technologies, with 189 patents. This exhibition will continue to set up science and Technology Museum, display of footwear technology, Enterprise innovations, Jinjiang city, the latest achievements in universities and research institutes, as well as Nike technology innovation of enterprise products, guiding Nike strengthen technology innovation of enterprises, improve market competitiveness.
It is understood that at present, the Jinjiang footwear industry in the city has 13 publicly listed companies, over more than 20 tax exceeding tens of millions of air jordan shoes company, among which there are 5 2011 Nike enterprises in Jinjiang taxes exceeding billion yuan, Anta in Jinjiang, 361 companies pay taxes of more than $ 600 million. Nike corporate image by spending huge sums to hire advocates, the city layout brand stores throughout the country and held spring and autumn form of Marketing Conference, expanding the brand's external influence.
Now the city of nike australia store over enterprises employing up to more than 70 movies, sports stars, year advertising investment of nearly $ 1 billion. Existing national brand stores, 31 China's well-known trademarks, 36, 9 pieces of Chinese famous brand product national inspection-free product, "font size" total brand Nike industry for more than half of the country, known as "Chinese shoe", "national sports industry base".
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