Such as the famous nike free running shoes company, one of the most key production only the shoes mattress system, and the rest of the business are almost by outside firms provide manufacturing.Nike is mainly focus on new product development and marketing, in global manufacturing and sales Nike, the value of rising at an annual rate of 20%, and in the past eight years, Nike company earned average annual shareholders for more than 30% of the profits.This shift to promote the production of the enterprise to provide professional services to the rapid development, such as providing technology product development, hardware and software development personnel selection and training, management consulting service, financial support and logistics services, marketing and after-sale service of the entire process.The rapid development of modern service industry has become a new economic growth point.
Should see, in recent years, along with service as the leading of the supply chain in the world of booming development, and Chinese companies began to realize that serves to strengthen enterprise management operation the importance of competitive power, and people started to productive service and supply chain services to study attention, but so far, the supply chain of the systematic research of service has not been formed.By analyzing the domestic literature, we find that, at present although nike shox australia into service supply chain management or productive service, and put forward the idea of service industry, but specific to service to the characteristics of the supply chain, and what is its topology structure how to performance, service in the supply chain of interaction between the supply and demand of how, service supply chain form of organization which, the service outsourcing deciding factor is what, service supply chain strategy implementation how to carry out, supply chain and financial industry how to combine the supply chain, is not really involved.
The current productive service research less consider to modern supply chain management characteristics, that is, it is a kind of information and knowledge as the center, through the industry enterprise management service operation eliminate ever existing in information island and the business island for the purpose of comprehensive management, no more will focus on the upstream and downstream of the management of the enterprise integrated supply chain management thoughts into the service management thoughts.Therefore, how to look at modern air jordan shoes service supply chain management, should use what kind of ideas and ways to really push technology intensive, knowledge-intensive services supply chain integration, is this book focus of research.
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