2011 annual report shows, nike free 5.0 company in 2011 to ten thousand yuan 411451.7 Maori, compared with 2010 in 448159-ten thousand yuan ($) 8.19%;But Nike distribution costs, administrative deducting expenses and so on a business profits after a 2011 yuan of 630.956 million, compared with 2010 yuan of 1.546775 billion down 59.21%. Can see from this, Nike in 2011 spent a great deal of cost in distribution costs on spending.
In the cheap nike free distribution in cost, in addition to advertising, marketing and other aspects of the rise in spending, it is important to note two for: provision for impairment of payment receivable trade by 2010 years of 474000 yuan increase for 2011 years of 10.246 million yuan, Nike stock impairment rose from 2010 yuan in 2011 to 72.427 million Yuan. The two spent mainly for Nike increase spending on the wholesale dealer discount strength and buy back stock.
In fact,http://www.cheapnikeshoesx.net/ as early as the end of 2010, air jordan shoes found the beginning of inventory and decided to integrate distribution channel, by increasing the dealer wholesale discount strength, improve the efficiency of retail management, optimizing terminal inventory structure and other measures to reduce inventory pressure. Nike company finally decided to hand from retailers repurchase wholesale value of around 300 million dollars inventory, and increases the factory store Nike discount stores and the establishment of the inventory of the clean up to speed up speed.
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