Start "the third entrepreneurial"-this can be regarded as a nike free run womens enterprise facing huge transformation difficult another expression. But we found, and Nike together into the "again venture" competition enterprise is not in a few: in China sporting goods industry, Nike has not isolated cases, the industry are common the problem of overpopulation, only sports leisure clothing and being installed last year to reach 600 stock more than one hundred million yuan!
But Shanghai nike free 3.0 Creative Industry Exhibition and service platform for the research found that, at present the main consumer group of old age slants big, Nike design tends to be conservative, at the same time, he face the "dilemma" choice: on the one hand to maintain the Nike brand trusted traditional characteristics, and to seek a breakthrough, in the young consumer market for a place to live in.
"The cheap nike free run brand, only have two choices, one is the tide change, one does not conform to the trend, become a classic." Yu Mingyang also thinks,http://www.nikefreerunx2012.com/ the two selection to the Nike brand very difficult choice, "you, finally can only meet the old generation of consumer demand; you have changed, may lose a lot of brand heritage."
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